Prospect and Campaign Management
Scoring models and data integration have paved the way for TSYS® to support a powerful method of facilitating automated customer communications. Leveraging behavioral scores, financial scores and other account-level attributes, we can automate many marketing campaigns. You get targeted communications that can be executed, tracked and managed based on specific events (or triggers) against key segments, which are based on pre-defined parameters and unique business rules.
Unlike traditional direct marketing, our customer communications features enable you to systematically track and monitor viable customer segments, then message to them directly to promote desired behavioral activity. TSYS can even work with you to determine media and messaging strategies to reach these customers.Your key benefits include:
- Systematically automated marketing campaigns
- Targeted customer segments at key moments in the account life cycle based on specific events or behavioral activity
- Improved allocation of resources
- Increased response rates that maximize your marketing investments