Beyond Points, Loyalty Schemes Reveal Insights That Connect With Key Customers

York, England,  September 19, 2005 - Retailing companies and financial institutions are moving quickly beyond today's points-driven loyalty programmes to gather valuable insights about their customers' behaviours, says David P. Nay, executive vice president of loyalty strategy and analysis at TSYS Loyalty.

"Now that the foundations for loyalty technology have been established, financial institutions and retailers can better identify their customer needs. They are learning to execute programmes that create richer experiences for various customer segments," says Mr. Nay.

"A truly valuable loyalty scheme will reveal what you need to know about your brand's perception, not just what you want to hear," Mr. Nay says. "Effective loyalty initiatives will evolve over time, leading to continuous adjustments in product life-cycles."

Mr. Nay will present lessons learned from past and present loyalty schemes, and discuss evolving loyalty trends in his remarks on 29 September during Loyalty World, a conference hosted by Terrapinn Ltd. Loyalty World will be held 26-29 September at London's Royal Garden Hotel. For more information about the conference, see www.loyalty-world.com.

Mr. Nay is a 20-year veteran of the loyalty and direct-marketing industries. As executive vice president of loyalty strategy and analysis at TSYS Loyalty, he has coordinated consulting engagements with some of North America's largest retailers and financial institutions, developing technology and strategies that enable these clients to understand consumers' behaviors related to their payment preferences.

About TSYS Loyalty
TSYS Loyalty is a leading provider of technology-based loyalty marketing solutions for the financial services and retail industries and is a wholly owned subsidiary of TSYS. TSYS (www.tsys.com) is one of the world's largest companies for outsourced payment services, offering a broad range of issuer- and acquirer-processing technologies that support consumer-finance, credit, debit and prepaid services for financial institutions and retail companies in North America, Europe and the Asia Pacific. Based in Columbus, Georgia, TSYS (NYSE: TSS) is 80-percent held by Synovus Financial Corp. (NYSE: SNV), one of FORTUNE magazine's "Most Admired Companies" and a member of its "100 Best Companies to Work For" Hall of Fame. For more information, contact news@tsys.com.

Contacts
Cyle Mims
TSYS Media Relations
+1.706.644.3110
cylemims@tsys.com